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Advertising on SMS GupShup
1. Reach out to the right people:
You can target text advertisements precisely to the audience you choose. SMS GupShup ads are most likely to influence users when they appear in line with the context of the message. The advertisements are placed in the footer of the message which is highly visible without interrupting the user experience.
⇒ Advanced Targeting
- Target by location, categories and more.
⇒ Content Integration
- Get noticed with contextual inline advertising.
⇒ Trusted Referrals
- Messages are friend-to-friend interactions and hence not SPAM
2. Extend your brand presence:
SMS GupShup can be used in a multitude of ways to reach out to your customers in a very effective manner. You can use this medium for Brand Awareness, Promotions, Product Launches and Content Association.
For more information on advertising, please send an email to the advertising team to sales@smsgupshup.com.
Case Study 1 : Jet Airways
Objective
- Promote new sectors on domestic & international routes
- Promote new facilities & luxuries on board Airbus 330-200
Solution
- Geo targeting based on location - Tier 1 cities.
- Demographic targeting (content specific or keyword based, techies, business owners etc.)
- Targeting HNI's who fly on Business trips to US cities.
Result
- Target cities - All India, Chennai, Mumbai, Kochi, Chandigarh, Bhopal and Delhi
- Target categories - Finance, Business, News, Technology and Health
- Successfully targeted HNIs , potential & frequent flyers.
Case Study 2 : Hewlett Packard
Objective
- Increase the sale of Multifunctional HP LaserJet printers essential for all essential office functions in one device.
Solution
- Targeted advertising across Tier I & Tier II cities
Result
- Target cities - Tier I & Tier II
- Target categories - Business & Finance. (SME's & SMB's)
- This elicited responses from self-employed professionals and small business owners who showed interest in knowing more about the printer.
Loyalty Group
Establish a unique interactive experience with your customers:
Every Loyalty group is a unique experience where users can become more deeply
connected with your business or brand. You can send them frequent
updates, product promotions, special news, new offers or mCoupons. Your
customers will be able to connect with you on a one-to-one basis.
Loyalty Groups can be on-going or event-specific depending on client requirements.
DLFIPL:
DLFIPL has created a loyalty group for cricket lovers during the IPL matches from April 18 to June 1, 2008. DLFIPL used this group to interact with cricket buffs across India by keeping them updated on the latest match happenings and having them express their views & comments on each match result.
Comments were collected and made visible to all the subscribers on the DLFIPL group page. The best comments were given prizes and the winners were featured on the website.
A few sample messages sent out by DLFIPL:
- A superb spell by Pathan (3 for 22) restricts the SuperKings to 163/5. Can Ntini keep the Royals at bay? Send ur comments to 56767888
- Its KKR vs KXIP. Though the semifinal spot is lost, KKR look to redeem their lost honour. Can they defeat the high-flying Kings? Watch @ 8
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Click on the link below to visit the DLFIPL Group:
Youngistaan :
Youngistaan, a campaign launched by Pepsi, created a loyalty group with us to promote the idea of Youngistaan all over India. Subscribers were served messages asking them to write in their views or attitudinal statements on Youngistaan & rate others’ views.
We ran offers specifically for all Youngistaanis on this group.
A few sample messages sent out by Youngistaan:
- Youngistaan is caring more abt the attitude u wear than the clothes u wear. What do u think? sms YG to 567678 & Win freebies from Pepsi. Winners of last contest will be anncd shortly
- Download cool Youngistaan wallpapers, tvc, themes & ring tones for FREE from http://wap.mauj.com/youngistaan/
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Click on the link below to visit the Youngistaan Group:
PVR Cinemas:
PVR has created a Loyalty group for every location where they have a PVR theatre. PVR uses the SMS GupShup service to inform patrons of movie schedules, new promotions & offers.
A few sample messages sent out by PVR:
- "Kids First Club"Movie Of This Week "Chronicles Of Narnia"@10:00am On Sunday With Pillow Making Activity For All Our Young One.
- New releases this week-Jannat & Chronicles of Narnia .Call 25657777 or log on to http://www.pvrcinemas.com for ticket bookings!
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Click in the links below to visit the PVR Group:
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try
{
GupShup.html.util.showElement("adModule1",false);
GupShup.html.util.overlay(document.getElementById("adModuleholder1_RIGHT"),document.getElementById("adModule1"),"left", 0, 0);
}
catch(error)
{
if (GupShup.conf.jsDebug)
alert('Could not process ad module 1 : error-' + error);
}
try
{
GupShup.html.util.showElement("adModule2",false);
GupShup.html.util.overlay(document.getElementById("adModuleholder2_RIGHT"),document.getElementById("adModule2"),"left", 0, 0);
}
catch(error)
{
if (GupShup.conf.jsDebug)
alert('Could not process ad module 2 : error-' + error);
}
var innerScriptDiv = "";
var innerScriptText = "";
var orientation = "RIGHT";
var modules = GupShup.conf[orientation + '_Modules'] = new Array();
GupShup.conf.currentModule = modules[0] = {name : 'errorMsg.jsp', rank : 0,
orientation : 'right', refreshUrl : '', refreshArgs : ''};
GupShup.html.dynamicBar.executeJavaScript('errorMsg.jsp_RIGHT_javaScript');
GupShup.conf.currentModule = modules[1] = {name : 'adModule1.jsp', rank : 1,
orientation : 'right', refreshUrl : '', refreshArgs : ''};
GupShup.html.dynamicBar.executeJavaScript('adModule1.jsp_RIGHT_javaScript');
GupShup.conf.currentModule = modules[2] = {name : 'adSupport.jsp', rank : 2,
orientation : 'right', refreshUrl : '', refreshArgs : ''};
GupShup.html.dynamicBar.executeJavaScript('adSupport.jsp_RIGHT_javaScript');
GupShup.conf.currentModule = modules[3] = {name : 'adModule2.jsp', rank : 3,
orientation : 'right', refreshUrl : '', refreshArgs : ''};
GupShup.html.dynamicBar.executeJavaScript('adModule2.jsp_RIGHT_javaScript');
GupShup.conf.currentModule = null;
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